During a most difficult year, Pomp & Circumstance has reeled in a half-dozen new clients and expanded mandates with existing ones – earning it a place on Adweek’s “100 Fastest Growing List” and Canadian Business’ Startup List of fast-growing companies. The Toronto PR firm’s success comes from its continued focus on creativity, says president and co-founder Amanda Alvaro. It’s an approach she chalks up to having built her first firm in an advertising agency environment: prior to launching Pomp in 2015, she and business partner Lindsay Mattick founded Narrative PR, which was later scooped up and integrated into Bensimon Byrne. As a result, Pomp & Circumstance is as comfortable in earned media and social marketing as it is in other areas like video production and integrated media.