Since the departure of CCOs Denise Rossetto and Todd Mackie in March, as well as the retirement of CEO Dom Caruso, BBDO has been busy rebuilding for the future. With president Christopher Andrews (formerly of The&Partnership) now steering the ship, the network agency has been evolving its mantra from “the work, the work, the work” to “the work that works,” as it looks to be more results-driven – an imperative that only grew in importance with the pandemic. As part of those efforts, BBDO has been scaling Flare, a 14-person unit helmed by former Big Brother exec Dave Lembke that serves as both a production and post-production arm. The team has more than proven its worth this year, helping BBDO produce more than 20 short films for Doritos Ketchup in just a few weeks, says Andrews.