When the pandemic came knocking on Canada’s door, UM was in a good position to respond, having already spent time reevaluating its structure and processes – soon, it was clients who wouldn’t stop knocking. To help them address their most pressing challenges, the media agency undertook several initiatives, such as expanding its consulting service – already a core part of its offering – and launching “The Moment,” a weekly client update geared towards thought leadership. It developed new forecasting tools aimed at shedding light on what COVID will bring in the short- and long-term. And it even launched a business accelerator through which it identifies growth opportunities for clients through extensive workshop-led activities.