In the six years that strategy has been awarding Design Agency of the Year, Lg2 has been among the winners five times. That kind of recognition seems obvious for an agency like Lg2, which has built a reputation for its design chops over the last 30-odd years.

Lg2 was one of the first agencies in Canada to offer a dedicated branding and design service, as opposed to it being an add-on to other creative services. Today, its expertise touches on everything from traditional graphic design and branding, to UX and UI, to architecture and interior design.

Its projects this year included pasta packaging, building a new eyewear store and a digital platform to help people discover the stories and attractions shaping Village Montreal, the city’s 2SLGBTQ+ district. Claude Auchu, the agency’s CEO, is also a designer by trade, and even maintained his head of design duties for a time after first becoming the agency’s executive director.

The passion for design is clearly baked into the agency’s history – and it comes from the top down. And that has remained true even as creative agencies – Lg2 included – have made more investments into digital capabilities and innovation.