If you can count on a catalyst to shake things up things up, it’s Middle Child. No, we’re not talking about the second born (although good luck to you if that describes your situation) – this capital M, capital C Middle Child is the PR agency that recently spurred conversations around heavy hitting campaigns such as Kraft-Heinz’s Hot Dog Pact and Kraft Peanut Butter’s Storybook.

The self-proclaimed ‘agency that refuses to be ignored’ prides itself on creating work that disrupts the industry, taps into cultural conversations and drives impactful conversations.

“We call ourselves culture hackers not because we tell stories about what’s already happening in culture, but because we intercept conversations, with our brands as champions, changing the narrative and making headlines that demand attention and disrupt newsfeeds,” says Middle Child SVP, Katie Muir.