Calgary-based Daughter Creative has already done plenty to establish its design bona fides – but it’s increasingly becoming known as an agency to keep an eye on, too.

Daughter’s origins are in packaging and branding, having gained a reputation in the Calgary community for craft beer marketing with clients like Cabin Brewing, The Establishment, Annex and now Big Rock.

“We became really good at the design system,” recalls Jill Dewes, partner and director of client experience. “Because the breweries had set budgets, we had to create systems where we could turn a can [design] around in under a week with practically no budget. It put good discipline into the team. If we dig the well at the beginning and we create a system or a concept, executing it is easy.”

While those early clients helped Daughter hone its design chops, Dewes says it’s only recently that the advertising portion of their business has really taken off, too.