Wunder is no longer a two-man operation. In fact, co-principals Stephen Flynn, CD and Mike Postma, director of strategy, recently doubled the size of the business by hiring a web developer and an account manager, simply out of necessity. Wunder has been creating some buzz of late. It needed the added bench strength.

Unlike many agencies, Halifax-based Wunder – named one of Canada’s top 20 agencies in the 2021 Strategy Creative Report Card – originated from a tech start-up that launched the mobile phone app, Tap.

“That’s how we ultimately ended up launching the agency,” says Postma. “That is where we got some of our initial clients from, too. We really spent a lot of time doing tech-heavy stuff for the first couple of years. We’re slowly but surely shifting the agency away from that direction and trying to free our time up to focus more on the marketing side of things.”

And Wunder has begun to land bigger assignments and briefs where they can show their chops doing integrated campaigns. Getting United Way Halifax in 2020 was a pivotal moment in the development of the agency. The last few months has seen the team produce its first traditional TV spot for the brand, which is slated to launch in time for the holidays this year.