Historically, small businesses have always faced the most risk during recessions and other economic turmoil. But the kind of work Halifax-based creative agency Wunder wants to do – and who it wants to do it with – means it is less susceptible to the travails some may be struggling with right now, like clients tightening budgets.

“We’ve never really looked for or attracted clients who look purely at ROI,” says Mike Postma, director of strategy and co-founder. “Our clients have that longer- term view, are willing to put a marketing plan in place for three-plus years and grind away at elevating their brands. I think that comes with different expectations than people who are looking to immediately see a return.”

Wunder’s leadership believes the agency is able to weather the current economic landscape – and maybe even find growth.