Everybody knows what it’s like to have a crush. It’s that warm, fuzzy feeling you get when the object of your desire enters the room. Your heart beats a little faster, you go all weak in the knees and you feel as though you could be knocked over with a feather.

It rarely lasts more than a moment, unless the memory of it stays with you long enough to make you want to keep it going. For Lifelong Crush, it’s definitely a case of the latter.

If you visit the agency’s website, you’ll see that it wears its heart on its sleeve. Lifelong Crush uses terms like ”building long-term brand devotion,” “deep connections” and “where culture meets human experience.” Agencies are good at using this kind of aspirational language. It’s what they get paid for. But scratch the surface and you’ll likely agree that Lifelong Crush really does deliver.

For instance, when it comes to client relationships, most have been with the firm since its inception - and in many cases, have worked with key members of the leadership team while they were at previous agencies before the film’s launch. As EVP and managing director Caroline
Kilgour puts it, “People who have been in the business for a long time know that relationships are the foundational fabric of this industry. A huge part of our client base is made up of returning clients. So, whether they worked with Christina [Yu] when she was at Rethink or with Derek [Blais] at BBDO or Geoff [Gingerich] when he was at Cossette, they’re coming back to
work with us.” As CCO Derek Blais says, “We have lifelong crushes on our clients and, so far, the feeling seems to be mutual.”